I visited Teavana store once a month ago and swore never to go back. So expensive and over priced. They need to offer great tea at affordable prices. That will work and hopefully schulz can bring in the scale to do so.
schultz is not interested in affordable prices; coffee drink prices being increased as raw coffee falls to multi year lows
That might explain why revenues missed while earnings beat the street. Any additional price hike will be offset with loss in revenue.