Spot prices are much lower now. If they do not lower prices even modestly, then this stock needs to be shorted. Schultz is a greedy SOB.
because schult is like obama - they give speeches claiming they care about the people and then do the opposite; SBUX has one of the most over priced products in america
Duh. Do you value a stock with your brain or just your emotions?
Gee, the chart doesn't look so good, do you guys think I should short this stock soon?
Because they don't need to - if you don't have to lower prices to sell your products, then why would you?
Sentiment: Strong Buy
It looks like the people are mad about the fact that Schultz won't lower bean prices, and so they will sell SBUX and short it. Probably not a good idea to buy now, since odds favor the stock plunging.