What does kkd offer that sbux wants or needs? They have a small coffee hold and overly sweet donuts. What else is there that would make this a good deal for sbux and how would this fit sbux's business model? Teavana is a perfect fit, but kkd seems like a lopsided deal.
Schultz knows the importance of BRAND. And KKD has a BRAND with a cult like following.
Schultz would immediately have 750 new locations to sell Starbucks coffee and tea.
KKD offers an ICONIC BRAND that is unique in it's almost cult following (like Starbucks 15 years ago). Yet KKD is still a relatively small chain with less than 750 locations (like Starbucks 15 years ago). KKD has expanded to 21 countries in the last decade with intentions of growing the store base Worldwide by over 70% in less than 4 years (like Starbucks 15 years ago).
Starbucks had around 1,000 stores 15 years ago with a very strong brand. Now Starbucks has 17,000 stores.
In other words Krispy Kreme is at an inflection point that could easily grow store count 3+ fold within the next decade. Starbucks Coffee and Tea would be sold in every store.
KKD is securely profitable with a stellar management team.
AND - they are trading at a 35% to 65% discount to DNKN, SBUX and THI. Apparently Wall Street is slowly realizing that they are the company of 2000-2003 before the PREVIOUS MANAGEMENT messed it all up in 2004-2007.
All NEW management has steered the KKD ship to a very strong place.
If not Starbucks...then who could be the interested parties Bloomberg was referring to in the article?
And as far as Schultz not being interested in KKD...that may be true...but Schultz to me seems like the type of guy that if presented with a keen opportunity to grow his business long term with an Iconic Brand - he would do it.