NEED TO CUT COFFEE PRICES AT LEAST 30% BEFORE i'D CONSIDER IT AGAIN
Hello, there's a recession out there! Yoo-hoo, as in less discretionary money to be spent. As in many other choices available. As in other coffees less expensive and even better in some cases. As in understand your customer and the TOTAL market...$2.00 a cup, there, that's better.
If $2.00 breaks the bank then maybe that person has to look at their own life. yet everyone spends 50+ week on lottery tickets to never win. The price of coffee doesn't matter when you offer a superior experience/product.