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Starbucks Corporation Message Board

  • davecarneyinc davecarneyinc May 8, 2013 7:39 PM Flag

    Kraft Lawsuit Will Destroy SBUX-From 10Q

    "On April 2, 2012, Starbucks and Kraft exchanged expert reports regarding alleged damages on their affirmative claims. Starbucks claimed damages of up to $62.9 million from the loss of sales resulting from Kraft's failure to use commercially reasonable efforts to market Starbucks ® coffee, plus attorney fees. Kraft's expert opined that the fair market value of the Agreement was $1.9 billion . After applying a 35% premium and 9% interest, Kraft claimed damages
    of up to $2.9 billion , plus attorney fees. The arbitration hearing commenced on July 11, 2012 and was completed on August 3. Starbucks presented evidence of material breaches on Kraft's part and sought nominal damages from Kraft for those breaches. Kraft presented evidence denying it had breached the parties' Agreement and sought damages of $2.9 billion plus attorney fees."

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