Everytime I walk into a Starbucks in my hometown I just shake my head. Doesn't matter what time of day....always non stop busy. That is not the case at McDonalds, Taco Bell, Carls Jr or a number of other food service companies. I would not want to be on the wrong side of this stock.
sbux has an active hedging strategy and also buys a lot of coffee on long-term contracts; for them it's as least as much about ensuring a long-term supply of beans that meet their quality standards as it is about price
because of that, their coffee costs - and resulting prices they charge - do not fluctuate as much as nor with the same timing as changes in wholesale bean prices