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Starbucks Corporation Message Board

  • edfowens edfowens Oct 6, 2013 11:37 PM Flag

    New French Pastry Product Line ...

    ... has been rolled out and it is a disaster! SBUX paid billions for this acquisition as I recall and the product has been rolled out to NYC in the last two weeks. A few observations: 1) I have tried two of the new selections. They both sucked. 2) No one else is buying the new products, either. 3) There is outrage over the discontinuation of "guest" favorites like the pumpkin scone; 4) The evolution product line, which replaced the excellent Naked product line, are bombing at the counter, too. At $5.00 a pop, a 60% premium over the NAked equivalent, the Evolution juices are not selling at all. SBUX product marketing folks have made tow huge product blunders on the same level of magnitude as Coke disastrous intro of New Coke back in the 90s! What gives?

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    • 1. they are not "$5 a pop", and 2. the reaction has been positive for the most part. most negative reviews are they are not for those people on diets

      • 1 Reply to kevinb632001
      • Wrong! Check the prices on Evolution. I almost flipped my lid when I got my check after trying one of these juice drinks. Maybe it isn't $5.00 exactly, but it is a lot closer to $5.00 than $4.50. It is way overpriced versus the competition because Starbucks thinks it has a captive audience. As to the French pastries, it is not just people on diets that are horrified by the new product line. Virtually every guest feels that these new pastries are greasy, tasteless, and not up to the quality / taste / value combination of guest favorites like the original pumpkin and cranberry scones, the coffee cakes, etc. My prediction is same store sales in NYC and other markets in which the French pastries and Evolution drinks have been rolled out are going to see substantial decreases in same store sales in Q4. This will get fugly.

 
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