i dont think it is pride, i think it would be embarrasment if you argued that MCD was just as good. and also glad to see that you can make a fair price comparison. fresh brewed by the cup when you order SBUX and a giant tank of mcd that has been sitting for how long? plus just regular coffee from SBUX is not that much more than MCD. BTW SBUX regular coffee is less than mccafe drinks if you want to make an equally bad comparison
Well you can order just coffee at Starbucks for almost the same cost and you can spend a high price on some of McDonalds drinks too. It is like making your own drink at home or going to a bar. People like to have their coffee at a nice store. I don't buy Starbucks often but I can understand its appeal. And this tea thing will be a great profit driver going forward. Buy the stock not the product. Good luck!