I believe this man a lot, he is such a great visionaty and leader. Yesterday during the call he said something new , that others are afraid to say. That is "casual shopping is dead" . Everybody buys from Amazon , ebay etc... People will drink coffee ONLY if it is cheap and next to their work or if it is unique and wiht high costumer loyalty. LEss and less people will go to a mall and accidentally buy a coffee. Just look at the young people, they are buying 50% things online already. SBUX is luckily (for us SBUX fans) thinking about this and has implemented measures . Also, unlike other cheap coffees SBUX is speacial and attracts special group of people, it is like the Apple of beverages.
Sell on the news. I bought puts today...way out of the money, way out in the future. If our economy tanks and the market crashes, SBUX will cave fast cause people will give up their niceties. I think SBUX has just made an all-time peak today.
This is why I like SBUX so much. The management has vision and understands that they must build the average ticket and all day parts. This is why food is such a strong growth strategy. I love this company.