I think Starbucks popularity cuts across partisan lines. Coffee and food tastes are highly subjective. The only dumb ones out there, are the ones who refuse to acknowledge that Starbucks is giving a large swath of those with disposable income what they want. It's called knowing who your customer is and keeping them happy. Now if you want to talk dumb, how about those who believe they can drive down share price by bashing the company and its CEO on this board?