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Starbucks Corporation Message Board

  • Oxybeles Oxybeles Mar 2, 1998 11:44 AM Flag

    Can anyone provide a review of the Baris

    Does anyone own a Barista esspresso machine? SBUX has a sale through the 10 March 1998. This machine uses pods that SBUX sells, kinda like razor blades...

    Isn't there anyone?


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    • I live in the midwest and we have been subject to a Starbucks look alike by the name of Caribou Coffee Company. They have
      decided to market themselves as a couple that "found God in Alaska". I guess this couple looked at Mt. Aleyska and saw that the
      world needed a "new" kind of coffee company - gosh how original. They seem to be cropping up quite quickly. They also market their
      drinks with all too cute monikers like "Eskimo Snow" or something like that. Prices are way too expensive, but the pastries are
      better than Starbucks (not hard too hard to beat Starbucks in that area).

      We have also seen SBC (Seattle Best Coffee) expand to the Chicago area as well.

      I sense that the lack of real significant movement in the price of Starbucks stock is attributable to uncertainty with
      respect to competitors such as those mentioned above. For those that are long term holders, I expect that we will see some of these
      company's fall by the wayside, or at least the market will more fully understand that Starbucks has taken their coffee experience well
      beyond the retail storefront (commercercial establishments, Pepsico joint venture, grocery penetration, etc.). This is where
      Starbucks will distinguish itself in the next couple of years. The storefront, a significant source of revenue in an of itself also
      serves to further solidfy the brand name of Starbucks to promote larger sectors that the company is moving into. The 31-40 trading
      range may be with us for awhile - and some short term money can be pocketed by moving in and out as many of us have experienced
      and benefitted from. Be patient - I believe this stock is well worth hanging on to - accumulate on the dips - this company will
      reward us handily in the next two years.

    • I haven't heard anything negative about Starbucks, thats why it bothers me that it doesn't move. I've read the previous
      posts and I'm obviously not the only one bothered by it. I suppose I could buy and hold, but psychologically, it feels like dead
      money. let me ask you a question? With all the positives you mentioned in your post, why does the stock appear dead in the water.
      what would it actually take to get this stock to go up, total world domination of the coffee market? Bill Gates rumored
      involvement?, what.

    • Yes, I have one of their espresso machines. Use it every morning. Makes a great latte.
      But then, I got it cheap -- daughter works at SBUX.

      • 1 Reply to jmallery
      • I love owning this stock, it is easily the "coolest" stock I own from an emtional standpoint, unfortunately, I'm not in it for fun, i'm in it for money, and this stock doesn't seem to want to move. i don't have the balls or the desire to short it, so i'll just let it make the seemingly inevitable slide back down to 35 and buy it again, if you can't change the direction the horse is moving you may as well enjoy the ride, which seems to be the case with this stock. See ya at 35 folks.

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