I own both NWCI and SBUX. Not trying to be Fidelity Select coffee sector fund manager or anything, but saw good business prospects in both. SBUX has EXCELLENT marketing muscle, while NWCI has a great combination of coffee, bagels, and other sorts of foods under one roof.
I bought NWCI at 1.30 recently. Not a bad price IF the company makes .10 in 98 FY as it expected.