When the shares of good companies are down, that is the time to buy. I said it with KRB, CL, GD, etc. They all have gone up substantially within a year. The same applies here. Money is made by buying low and selling high... not the other way around. NYT = very good company that is down when the entire publishing industry is down (except MHP). Companies believe it is more efficient to advertize online than in newspapers and magazines, hence the lack of advertizing revenue. But these advertizers will soon realize it is best to do both. NYT acquired about.com which is a good step. Ad revenues from their newspapers, and the newspapers of others like WPO, NWS, GCI will rise soon. I still maintain my target price of $50 before year end.
NYT is a classic massive Head and Shoulders (Bearish). It broken support at 45 and 38 and will have ONE final rebound up to the lower support of 38 before tumbling to around 15. This is a good Short sell if you can catch the uptick. It has no support at any DMA lines.
This is definately NOT the time to buy. If you like the NYT then sell it short, it will cushion the downswing and give future buy demands.