"For New York Times to turn things around, it needs to use its reputation to build an online presence that millions of people are willing to pay for..."
What reputation are they talking about? Got WMD's? Got Building 7? Got air safe to breath and water safe to drink? Got Fukushima in your corn flakes? Got "Agenda Journalism?" Got English majors covering Business? Got a gun control CEO advocate that packs heat?
It's over for this rag. Nobody believes anything they write.
My cost average is about $6.61 after selling next months $7 calls, been holding stock for 3 months. Would not have a problem if my shares were called away. Perhaps I should plan an entry below $6 next time