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The New York Times Company Message Board

  • the_stock_warrior the_stock_warrior Dec 3, 2012 11:13 AM Flag

    NYT digital subscriptions

    The chairman of the NYT said today "digital subscription plan has been highly successful" but "the advertising climate remains volatile and we don’t see this changing in the near future".

    What are the chances that worldwide digital subscription scales could propel the NYT into high profitability, overcoming advertising shortfalls?

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    • Digital subscriptions cost less to produce than actual print editions. The paywall seems to have been a huge success thus far, as each quarter reports growth in digital subscriptions. Buying NYT is a bet that in the post-print world, people are willing to pay for quality content.

 
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