In what reality do you reside where the NYT brand name is "tarnished?" The Iraqi invasion was 9 years ago, get over it. Or do you forget that EVERY PAPER was onboard with that fiasco? Paper circulations may be down, but that's more than compensated for the increase in digital subscriptions, which have been increasing every quarter since the paywall was put up, and cost less to produce than print. Not sure how you interpret that as "readership is drying up," especially when it's the third most read paper in the U.S. behind WSJ and USA Today. Print advertising is falling across the entire industry, that's not simply a NYT issue.