INTERVIEW: Logitech's LifeSize Unit Targets $1B Sales
" Lifesize should also benefit from its link up with Skype, into which can be plugged LifeSize's Passport video conferencing products.
The ability gives Logitech access to Skype's 600 million subscribers, some of whom may want to switch to Logitech's technology, Malloy said.
Microsoft's $8.5 billion takeover of Skype earlier this month could help because LifeSize is also certified to link with Microsoft's Lync realtime communications architecture.
Skype and Microsoft use different software, which means LifeSize could be a link between the two, Malloy said.
The advantages of video conferencing, which improves productivity through reducing travel time and costs, make the technology acceptable to all businesses, he said, while there is additional sales potential from early adopters who want to upgrade their existing systems.
"Companies are worried about security and encryption. Military customers in particular," said Malloy.
Lifesize's range runs from software costing $150 to $100,000, three-screen video conferencing room systems. Around 50% of its products are in the $5,000 to $8,000 range.
"That's accessible to small businesses," Malloy said. "We have got more small businesses coming on board and around a third are completely new to video." "