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Logitech International SA Message Board

  • swisslakes swisslakes Jul 20, 2013 9:38 AM Flag

    CEO Bracken Darrell determined to revive Logitech's fortunes. Bits & Pieces from Mercury News

    "Q: Given that the PC market is shrinking, why stay in the PC peripheral business?

    A: Couple reasons. One is it's still a very big business, and it's not shrinking across the board...."

    "Q: Within mobility, specifically, what do you see as the biggest opportunities there? Is it smartphones or tablets, or particular niches within those?

    A: Today, I would say it's tablets. Today, the attach rate for a keyboard with a tablet is about 8 percent to 10 percent and growing. If you really could unlock the unspoken desire of the consumer, it probably ought to be 25 or 30 percent. Especially as the cost of a keyboard relative to the cost of just a regular cover gets closer and closer and the thickness of a keyboard gets thinner and thinner, why wouldn't you take a keyboard with it?

    So we think that's a big space, but we're looking at everything around a tablet, so we're not going to stop there."

    "Q: How are you changing Logitech? And what do you see as the company's biggest opportunity going forward?

    A: When I took over, we made a clear decision to get out of some things. We're exiting the surveillance camera business. We're exiting a bunch of other legacy businesses within it

    And we're staying in, really, three businesses: PC peripherals, which is big and profitable and, as you know, there's growth pockets. We're going very aggressively after mobility -- that's the single biggest opportunity we have because of the growth rate of the category and our position now, which is a relatively modest share so far. And then the video conferencing."
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    Transition going on in correlation with Industry transition

    Sentiment: Strong Buy

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    • Good post.

      The three markets they are going after are good ones.

      Video conferencing is one that has a lot of potential. There are numerous players in the segment at this time. Those that are enterprise class are expensive. I don't know that there are any very good low-end solutions. So I think there is lots of opportunity there at the low end, and the ability to make a dent and take market share at the high end by coming in with a solid product/solution at a lower price point.

 
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