The stock buyback potential is overlooked by most CSTR investors. There are lots of cool things buried in the SEC filings that people aren't reading but that's ok. The shorts are investing based on emotions and past high beta swings in the stock price but the long investors seem to be reading the filings and guidance more carefully, ignoring the stupid pundit articles that misreport the financials or want to push NFLX into the stratosphere. I am amazed at the euphoria-based momentum that seems to be impacting NFLX. I prefer CSTR with 77-92 cents earnings and a PE of 11, compared to Netflix with 12 cents earnings and a PE of 600+.