The earnings report is coming...they already gave guidance...if they beat the guidance, that's a plus. If they announce a content deal for either streaming or DVDs or both, that's a plus. If they decide to take some of the share buyback money and make a growth investment, that's a plus. If the coffee sales or streaming traffic is better than expected, that's a plus. It won't take much to force the short positions to cover - especially since the overall year guidance suggests a flat current quarter and a higher range for the full year which reflects management confidence in the last 3 quarters of the year.