Delaying Availability of DVDs, Rentals Nudged Consumers
By Ben Fritz
Updated Jan. 7, 2014 9:44 p.m. ET
After years of trying to convince consumers to buy movies online, Hollywood found a solution in 2013: Make it the only option.
Digital movie purchases surged 47% last year to $1.19 billion, according to data released by Digital Entertainment Group, an industry trade group. It was the fastest-growing category as total home-entertainment revenue inched up 0.7% to $18.22 billion.
From the same article: 'After growing 16% in 2012 and 31% in 2011, the kiosk-rental category fell 1% last year to $1.92 billion.'
kiosk rental sales 1% down YOY.....doesn't seem like the plane crash the shorts are making it out to be. Yes, on current pace OUTR is in for a slow death, but before expect a return to some semblance of fair value, which is in the $75 range.