wow...just listening to the recorded conference call. While I must state that I do like the quality of ETH furniture, it does not look good for this company. They do have quality pieces and there are a category of people that are attracted to quality furniture, however, the majority of people like cheap stuff. And with cheap stuff I imply everything you can buy at your discount "furniture" store. Those that like ETH furniture know quality from junk but the majority of the people go for "looks" only, especially when they compare price tags. Most also don't have the resources to spend $10-50k to spend on furniture. ETH like many other "luxury" companies benefitted from the housing/credit bubble and they cannot compete with cheap imports of "furniture" (if you can call that) from IKEA, LivingSpaces, etc.
It will be very difficult for ETH. The fact that they still give dividends is IMO financially irresponsible. It's obviously done to prevent some people from selling stock but it's all but a good sign.