So, it's already sold more units in a weekend than the crappy LAME-ia has managed EVER.
Millions of fanboys have asked Apple to send them an iPhone 5, two million of them within 24 hours of orders first being taken for the new handset.
That, claimed Apple today, is "more than double the previous record of one million held by iPhone 4S". The iPhone 4S was announced just under a year ago, on 4 October 2011.
Apple went on to ship over four million 4S handsets during its first weekend on sale.
The announcement of the previous pre-order record contained just one asterisked footnote. Apple's latest missive contains four. Another record? Perhaps, but there has been no year-on-year increase in trademark labels: both releases contain eight ™s and ® marks.
Most advance iPhone 5 orders will be satisfied on 21 September, Apple said. Most, but not all. The company admitted "many" are scheduled to be delivered in October. ®