Seems they are pricing their wp8 phone as 25% more expensive compared to Samsung Galaxy SIII.
The article says the hardware is essentially the same, so it's inexplicable why they want to price themselves out of the market. Windows phone doesn't have quite the cachet to drive sales. Nokia phucks up again.....
Nokia published the first pricing data on its local websites on Thursday, with the Lumia coming in cheaper than the new iPhone 5 but higher than the Samsung Galaxy in some markets. However, the prices are set by local retailers, who buy handsets in bulk from Nokia.
In Sweden, the 32 gigabyte Lumia 920 will sell for around 5,700 Swedish crowns ($860).
That compares with a starting price of 4,515 crowns for a 16GB Galaxy S III on the Swedish site of Expansys, one of the leading online phone stores in Europe. The 32GB iPhone 5 is due to sell at 6,995 crowns.
Adding 16GB of memory costs about $10 to phone makers but consumers pay a lot more. Apple charges about $100 more for the 32GB iPhone 5 than for the 16GB model.
In Italy, the Lumia 920 will sell for 599 euros ($770), compared with 529 euros for the cheapest 16GB Samsung SIII on the Italian Expansys site. However, Italy's top carrier TIM will sell the Lumia 920 for less than the Galaxy.
"Nokia will find it difficult to command a premium over Samsung's Galaxy S III which is the pricing benchmark for a non-Apple flagship smartphone," said Ben Wood, head of research at British consultancy CCS Insight.
The Galaxy S III, which runs on Google's Android platform, launched in May and sold 20 million in the first three months. Apple sold more than 5 million iPhone 5 models in the first three days of sales.
Price high and see the reaction of the marketplace. You can always drop the price but it almost impossible to go the other way! Nokia doing it right! You never see Apple lower their price - ever unless it is the past model!