The latest round of checks from MKM Partners showed that the limited launch of Nokia's (NYSE: NOK) Lumia 920 is off to a solid, but still somewhat modest, start at AT&T, driven by aggressive WP8 marketing spend and the highly subsidized $99 price point. That said MKM saw a complete lack of consumer interest in the lower-end Lumia 820/810 family at AT&T, Verizonand T-Mobile and in the Lumia 710 at T-Mobile.
"This is concerning for Nokia since its mid-to long-term strategy is to leverage Lumia into a global mass market brand spanning from the $500 (unsubsidized) Lumia 920 to the (planned) $100 Lumia 320 family targeting emerging markets," analyst Michael Genovese. "We think it is unlikely Lumia will achieve the volumes needed to return Devices & Services to profitability over the next two years"
The firm maintained a Sell rating and price target of $1.50 on Nokia.
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