Nokia Boss: “Today we are with Microsoft, but anything is possible”
Jan 7, 2013 11:50 AM
Gizmodo es Español reports on some surprising words by Nokia big chief Stephen Elop. Asked about a potential Android phone in Nokia's near future, Elop said that "anything is possible":
El País: Do you discard launching an Android phone next year?
Elop: In the current ecosystem wars we are using Windows Phone as our weapon. But we are always thinking about what's coming next, what will be the role of HTML 5, Android... HTML5 could make the platform itself—being Android, Windows Phone or any other—irrelevant in the future, but it's still too soon [to tell]. Today we are committed and satisfied with Microsoft, but anything is possible.
It's only logical to assume that Nokia is keeping other options on the table. After all, their contract with Microsoft is non-exclusive. But it's surprising that Elop is admitting that "anything is possible" so soon after the launch of Windows Phone 8 even while he says that they are totally committed to Windows Phone right now.
Asked about Nokia's critical situation, Elop argues that the tide is turning, with Lumia 920 being a big success. In fact, he actually sees Nokia getting double-digit marketshare and then fighting with Google and Apple at the same level:
I can't give figures, but the first objective, without giving any dates, is getting a double-digit marketshare. Then, keep pushing and establish an equilibrium with the other two big ecosystems, Apple and Android.
Quite the optimist.
Don't misinterpet this. Elop is not being an optimist, he is being his pragmatic self.
He himself put this plan in place. He is watching it proceed. The strategy remains the same, grab the high end market to fund the low end battle.
Windows phone will become the premiere high end phone because customers and carriers are fed up with being gouged by apple.
Android makers have been able to charge more than the phone is inherently worth.
Once Nokia establishes itself around 16% share, they start cutting into the android platform.
HTML5 - interesting.
Android should enjoy it's day in the sun. The single largest manufacturer of cell phones is going to determine it's market all by itself. Microsoft and Google better pay attention.
Apple better switch to home entertainment soon.
If you have been listening to Elop, you should know this is the beginning of a multi year steady climb.