I totally agree. People buy the iPhone for exclusivity. Apple needs to raise the bar and release a $1,000 iPhone Ultra to maintain that exclusivity cause too many people have an iPhone and for the low end they need something with a totally different brand as to not cheapen the brand and reputation. When I see Joe Schmoe holding a new iPhone I almost wanna get rid if mine. I would totally pay $1,000 for a higher end iPhone if it meant exclusivity and if course better hardware and design. The way apple is headed its not gonna end well. I'm shocked they didn't try to buy Nokia when it was dirt cheap. That's what happens when you give the number 1 job to some gay dude.