19% of US consumers planning to buy a smartphone are considering a Windows Phone.
See at wmpoweruser
USA is not Windows Phone’s strongest market, so a recent survey by Prosper Insights and Analytics™ has produced some surprising results.According to them, 19% of US consumers planning to buy a smartphone in the next 3 months are considering a Windows Phone. This is rather far at odds with Kantar’s Q4 numbers, which had Windows Phone only having 2.6% market share in USA, but then of course there is a significant difference between considering and actually buying a handset, a gap Microsoft needs to close.The survey also cements Windows Phone’s position as the 3rd OS in the US, suggesting Blackberry may not find its resurrection as easy as it imagines.Read more about the Survey at Forbes here
I have tried to post something twice, and I give up. It keeps getting deleted. I'll keep it short. Do a google search on "Worldwide Mobile Phone Growth Expected to Drop to 1.4% in 2012 Despite Continued Growth Of Smartphones, According to IDC ". Whoever conducted the study is predicting that Windows Phone market share will increase from 2.6% in 2012 to 11.4% in 2016.
A estimated low conversion ratio in a non existant market with a broken supply chain does not mean what you think it means. I don't think people are going to continue to rely on highly speculative studies. Better we get some real production numbers (which I believe may very well improve). If Nokia can just start shipping some phones, the rest will take care of itself.
Low conversion ratio? What? 19% of a massive market is HUGE, there's nothing low about that ratio. And a non-existent market? That's irrelevant if 19% of consumers are willing and want to change to that market. That non-existent market has just become very large very fast which again, is huge news. If this study has any merit then Goldman et al had this info months ago which would explain the reason they played Nokia and loaded up on hundreds of millions of shares.
If this study is anywhere close to the truth it's gonna be a downright shock to Apple and Samsung sales and a huge gain to Nokia. Like I've said before - Nokia is entering a perfect storm with everything in their favor. And this study, if even just half true adds so much more fuel to Nokia's potential for 2013.