Windoze Phone 8 hasn't slowed M$'s mobile freefall
On the Register now....M$, and thus Nokia, phone share is in free-fall. ESAD, Noktards...
Four months after its formal launch, not only has Windows Phone 8 failed to win Microsoft a bigger piece of the mobile pie, but Redmond's share of US smartphone subscribers is actually still shrinking, according to the latest figures from analytics firm comScore.
You may recall that last November CEO Steve Ballmer was crowing about what a success the Windows Phone 8 launch had been, and that Microsoft was selling four times as many Windows Phone devices as it had during November 2011.
But as we all know, four times nothing is still nothing, and based on the current numbers, it looks like sales of devices running Microsoft's latest mobile OS have hardly been anything to phone home about.
The data released on Wednesday shows Microsoft's platform accounting for a measly 3.6 per cent share of smartphone subscriptions during the three months ending September 2012, just before the first Windows Phone 8 devices were due to ship.
You might have expected to see a sales spike once Microsoft's WinPhone hype machine kicked into full gear. But by the end of December 2012 – well after the Phone 8 launch, not to mention the holiday shopping season – Redmond's share had dropped even further, down to 2.9 per cent.
Of the five smartphone platforms surveyed, Blackberry was the only other vendor that saw its subscriber share dwindle, quarter over quarter. Google and Apple each showed modest gains, while Symbian's subscriber share remained flat at 0.6 per cent.