The best strategy Nokia management could employ is strengthening the supply chain and getting their manufacturing straightened out so they could meet demand ...just missed the Chinese New Year (huge consumer buying during said period) and that's the second time that's happened not to mention the fiasco at the rollout of the 920 (not enough units to meet demand). Worst of it is that we're not talking Apple numbers here, yet supply chain and manufacturing issues are harming sales in a big way
It is likely Apple rents the space in the Best Buy stores. I could see Nokia doing the same when they release a tablet. Also Nokia could/should rent space in Microsoft stores (at a discount!) after a tablet release. At that point there will be a new xBox, and MS stores will show full integration of Nokia with MS/xBox. Maybe MS should rent space at Best Buy.
It's less like rent, more like incentives. Apple have retailer guidelines that provide maximum incentives if fully complied with. Topping off the list are keeping Apple's MSRPs untouched and providing dedicated Apple space. The incentives being bigger profit margins for both the retailer, as well as for Apple.