Samsung, Nokia, Chinese phones top handset sales in Ghana
Samsung, Nokia, Chinese phones top handset sales in Ghana Email thisShare This
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Handsets market share statistics in Ghana for the seventh week of 2013 indicate that Samsung, Nokia and a collection of Chinese phones, which do not necessarily have popular brand names, are topping the sales charts consistently.
But in terms of revenue, Samsung commands a comfortable lead with a wide margin ahead of second place Nokia, arguably on the back of its Galaxy range of smartphones.
The figures from German-based GFK made available exclusively to Adom Business shows that at week seven, Samsung sat at the top of the charts with a market share of 33.51%. On revenue, Samsung held 55.28% at week four, but that increased to 56.65% in week seven.
Nokia, which has been struggling globally at 6% market share, held an impressive 27.33% market share in Ghana at week four, but its market share declined marginally to 27.06%, and the equivalent revenue was 22.33%, a decline from 22.91% in week four.
But it was in week five that Nokia recorded its highest revenue share of over 25%, while Samsung also recorded its lowest revenue share of 54.17%.
Nokia has for a long time focused on feature phones, while other handset dealers manufactured and marketed smartphones. But the Finish handset giant has recently launched it Lumia range of smartphones, which is already poised to turn its fortunes around as recent loyalty research showed