So when it comes to making the final decision, people will choose Nokia over Apple. So let them advertise all they want in the US.. that's as far as they will go! That's a Fact!
U.S. is the icing on the cake. Management knows it will take time to loosen the strangle hold Apple and Samsung have with U.S. mobile users. Possibly the main reason they're concentrating within their respected markets.
The icing on the cake is making money. Let the US market chase Nokia for phones, frankly I don't give a sht.
Windows Phone is doing well in S America. Going from 1% to 4% market share in the last several months.
Nokia is gaining some traction in the UK, Italy, Ireland, Iceland. At the end of the year, WP market share should be in the high digits. If not more than 10%.
US market share will also improve because Verizon and T-mobile will have more phone models. By end of year it can reach 5% market share.
Only problem is E Asia. Nokia used to be strong in E Asia but it is home market of numerous handset makers. It is a tough market to crack/catch up from behind.
Nokia Reaching the next 1 Billion Smart Phone Users!
Not only the next, but what it has left behind when the big switch occurs.
Who are you referring to when you say let "them " ?