Hot Hot News!Nokia Lumia 920 the most popular Windows Phone in China, but Verizon NL 822 outselling the NL 920 in USA
Nokia Lumia 920 the most popular Windows Phone in China, but Verizon NL 822 outselling the NL 920 in USA
April 9, 2013 | By Surur
Adduplex have posted their full April report for stats collected from their ad network, and it shows some very interesting data.
While we have been led to believe Nokia’s Windows Phone revolution would be led by their low-end and low-margin handsets, their stats show that if fact the most expensive Lumia, the 920, is taking up a larger and larger share of the market, seeing a recent boost to 14%.
Adduplex suggests this may be due to supply issues finally being sorted out, and it clearly could not have come too soon.
Even in what we would think of as particularly price sensitive markets like China the Nokia Lumia 920 is now leading the race, with 16% of the Windows Phone market, suggesting China Mobile’s sales of the deeply subsidized Nokia Lumia 920T is going pretty well.
Further evidence of the importance of carrier support is that in USA the Verizon Nokia Lumia 822 is outselling the Nokia Lumia 920 on AT&T, despite the AT&T handset being promoted much more vigorously. This could be for a number of reasons, including that the Verizon smartphone market is much less dominated by the iPhone than AT&T, but it shows what impact releasing a high-end Nokia Windows Phone on Verizon could have on the US Windows Phone market, something which we expect to see soon with the rumoured Nokia Lumia 928.
In terms of OEMs it remains Nokia’s market to lose, now at 80%, up from 78.1% last month, taking share from HTC and Samsung equally.
Given HTC’s financial troubles their Windows Phone handsets are clearly not selling very well, and one wonders how long they will continue to support the Windows Phone market.
I think that to a degree is more about Verizon vs At&t than the phones. First AT&T generally has more phone options to choose from. Also Verizon has more subscribers. Definitely looking forward to the 928 coming out. I actually had an 822. I actually broke it. It was a pretty awesome phone and very sturdy, but well, I guess I took the legendary durability of Nokia a little too much to heart when I threw the phone really hard inside my car when I was mad. It hit the door I guess at a bad angle and the screen broke. Could tell the innards were working still based on the sounds but couldn't see anything. Every time I've gone in to a Vz store I've seen at least 1 person at the counter buying a L822. My mom just got one, white with a clear case. Pretty cool looking. The 928 is going to blow people away, with the capabilities of the 920 with a better form factor. This is exciting. I think this is the calm before the storm and longs could be rewarded big time this year. I still hope that before long that Nokia stops getting into exclusive deals and makes Android phones. They are a hardware maker that also happens to have some nice complimentary software. They need to hedge their bets like all hardware vendors. Android has a big following and for good reason. I actually really like the Windows Phone interface too, but there are many apps it doesn't have or are not as good as Android/iOS versions. Either way, I think the progress of the company is evident overall. I didn't expect a turnaround overnight. I'm sure Nokia will continue to introduce new things as they can.