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Nokia Corporation Message Board

  • nusaiba nusaiba Apr 18, 2013 8:09 PM Flag

    Nokia Disaster Told in Single Pictures Number 10: Greatest Destruction in Any Global Market Leader: Elop Effect cause bigger damage than New Coke, Toyota Brakes, Exxon Valdez and BP Oil Spill

    April 16, 2013

    Nokia Disaster Told in Single Pictures Number 10: Greatest Destruction in Any Global Market Leader: Elop Effect cause bigger damage than New Coke, Toyota Brakes, Exxon Valdez and BP Oil Spill

    I have been chronicling Nokia's disaster since Stephen Elop announced his mad new strategy (his first 5 months in charge were a brief period of strong, healthy, profitable growth for Nokia, if you remember). As the Elop Era at Nokia has been a series of mistakes and errors, I have run a series of blogs, each focusing on one strategic blunder, and used only one picture per blog to illustrate that error. So far we've had 9 blogs in this series: the Nokia smartphone sales collapse due to Elop Effect, the competitive picture of Nokia vs Apple and Samsung, Nokia market failure in context of other handset collapses, the failure of the migration from Symbian to Windows Phone, the disasterous Lumia sales pattern with Windows Phone, the Revenue Collapse in Nokia's handset business, the CEO delusions: When was Nokia truly burning, and when was it safe from any platform fire? the Extent of the Failure in Elop Strategy Promise vs Delivery and finally the Ultimate Proof of Failing the Future: Elop reversed Nokia's world-leading migration from dumbphones to smartphones.

    I have several times in the series mentioned, that the damage done by Elop over the past two years has been worse than the biggest management failures of history. We did the mobile handset industry, where this Elop-orchestrated catastrophy has been obviously the worst fall in handset history. Worse than Motorola, Palm, Siemens, Blackberry, etc. And I've mentioned other famous management disasters like the launch of New Coke by Coca Cola in 1985, or the Exxon Valdez oil spill or the problems Toyota had with a global recall of millions of cars with brakes problems. Today we will put Nokia and the Elop Effect into the context of the world's worst management mistakes of the modern management era.



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