Expect Lumia phones to figure prominently in Microsoft's BestBuy stores. Lumia, Surface tablets, Xbox, and software. They NEED Nokia phones there just to fill out the store! Without them there would be little point in setting it up at all. I could see Lumia taking up almost 50% of the floor space in these stores. I'm sure they'll have token Samsung and HTC phones there too, but the focus will be Lumia as far as mobile goes.
i agree it's about selling Lumia, every one sold is sucking another in their ecosystem & not someone else's.
i don't go into Wallmart, but did to see if they had the Lumia. I think it was 3 cases devoted to aapl which were 95% empty. Sammy had 15 devices compared to maybe 5 varies manufacturers. The second time i visited the same store they had a T-Mobile display with WP8 info. Whether it's through a vendor or m$ft direct, i see W8 getting promoted at all the big box stores soon