If I was smart/knowledegable enough to come up with a complete stratergy I would not be wasting my time on this board. But nonetheless, here are a few things to have considered:
1. Stop with this freaking exclusivity with AT&T. I don't feel AT&T has given Nokia the platform in their stores that was seemingly promised. We all know Nokia has quality hardware; then, why not let any and all carriers make it available to the consumers. It would allow for better and more uniform marketing.
2. Stop putting out a million different models - I understand that they want to hit every "price point", but the sheer number of models they are putting out in the US alone is a bit ridiculous...The 525, 620, ,710, 808, 820, 822, 900, 920, 925, 928, and now the 1020. This is just within the last couple of years vs. Apple who has so far since inception (2007) of the iphone only put out 6 models!!
3. Consider other OS. If they adopt Android, I think a lot more consumers would consider it over Samsung/etc. In my own experience Samsung phones have been poorer quality than Nokia/Apple.
4. Get into the tablet market
5. Optimize the production chain. Keep up with market demand, instead of being "out of stock" all the freaking time.
There certainly is a risk of Elop's losing his seat at CEO. 2 years is like a million years in terms of mobile industry's time line. A success of a product is determined in 1 month, you need a new product 2 month after that.
Investors have been super-patient considering that and we have made huge commitment to Windows and Elop. I think we are nearing the tipping point.
We will see in a month. I am long nokia myself. I think he has done a lot of much needed restructuring, but now we need a new perspective at the top. Much like Citigroup where pandit was replaced with Corbat.