Delta Air Lines (DAL) announced a deal on Friday to equip every single flight attendant with a Nokia (NOK) Lumia 820 running the Microsoft (MSFT) Windows Phone operating system (OS). I was bursting with excitement, expecting Nokia's stock to fly higher on this news, but it barely reacted. The reason is amazingly none of the sell-side picked up on this news, and neither did any of the major financial news providers such as Bloomberg. Unsurprisingly, Nokia did not make an announcement so the sell-side in Europe, which is notoriously quiet on a lazy Friday afternoon in August, just did not pick up this important catalyst. Maybe the street was too focused on trying to interpret the significance of Ballmer leaving Microsoft. Either way this news is hugely significant and a major positive indicator of the potential of the Microsoft Windows Phone OS as delivered by Nokia's Lumia phones for enterprise customers.
This news needs to be interpreted to explain its significance as no doubt a skeptical sell side will focus on the absolute volume of Lumia phones sold in this deal rather than recognizing the significance of the adoption.