As to the PR, when Dr. McGann talks about the patent and its applications for the future, you can be sure he is actively working on how to get it into IMSC's product line. This bodes well for the future. People are investing in the company for what it will do in the future (and its current product development and patent portfolio) not for the sales to date.
Everyone is probably holding and waiting for the CC this afternoon at 4:15 PM. Makes sense to me that there may not be a lot of trading today, even for those who bought the stock recently and are trying to flip it.