The shorts often do that - short a stock heavily (especially when they have a corroborating story to go with it), deliver some well placed news articals, and post incessently as if the world were coming to an end for the company involved.
Today is short interest dissemination date, but when I go to the NASDAQ site, which is my source, it reads "ticker symbol not found."
If you can come up with short interest for SKX from another site, I'd love to see it.
Excellent research, nice to see some sane longs to add to Portland and myself and a few others on this board. I'm long 8800 shares (average price of $23.40) and have sold 40 OCT 21 puts for 60 cents. There is absolutely nothing wrong with this stock. I sat on the phone for a 4 hours last week calling shoe stores on the east coast and had similar responses to what you've discovered. I'm willing to take my position even higher as the stocks continues to move down, and it might given the lack of catalysts before the 22 OCT earnings report.
Anyway, looking forward to your longer post over the weekend. I'll add my own research as well...