So the conspiracy is that this analyst brought the price expectations down to lower the price and allow for shorters to get out based on the stock price set.
And not just that, but because the amount of volume increased the shorts had an easy opportunity to get out.
Then, Nike and Finish Line report today, so that shorts that got out at just the right time. If Nike and Finish Line report solid earnings on shoes, this might affect the overall shoe market and prop up Skechers price. So because they shorted the same day, they were able to mitigate the risk associated with these two companies and avoid the downside by shorting based upon investors fears.
Stock analysts rarely do stock analysis. They rely upon others to do it for them. Often times, shorting hedge funds hand them a packet of "analysis". I just bought SKX stock back. I sold too soon on the stock price run-up.
The idea that the inventory is too high is overdone. Shape-ups are still getting great reviews. New versions are coming out in January and February and they need to stock retailers. I have heard that shoe manufacturing in China is not as reliable. SKX would have contract earlier and/or shift production to other countries.
The inventory issue has been around since the last earnings release. Why is it resurfacing as an issue now? It seems to me that this analyst either held off on making this call for what he thought be better timing or he's just behind the curve. Either way, this seems like old news.