P/E of 6 versus average of 25 (approx) for its competitors. When people are compiling their EOY value or recovery plays for 2011, SKX will feature highly. Interesting, same analyst re-iterated a $100 on Nike despite their lower guidance so dismissed their problems as though unimportant. He clearly has a vested interest - he's long Nike and short SKX.
Limited downside from here and it should hit $25 in Q1 or Q2 2011
I bought a pair of their shoes on Sunday and they're great, they just opened a shop near me.