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Skechers USA Inc. Message Board

  • sureshorter sureshorter Oct 7, 2011 12:27 PM Flag

    Look out below. $10 coming soon

    Ouch!

    An even bigger fine could be on the horizon for Skechers, who is the biggest player in the toning footwear arena. The Federal Trade Commission has been in contact with Skechers about making similar unsubstantiated claims. Even before troubles arose with the FTC, The American Council on Exercise raised concerns about claims made by Skechers. More importantly, the damage done to the Shape-up brand will play out significantly in sales. The FTC estimates muscle toning shoe sales grew from $145 million in 2009 to over $1 billion last year. Expect that number to plummet this year, particularly with Skechers now in the government's spotlight.

    There looks to be more downside momentum for Skechers and headline risk relating to a possible fine and potentially damaging lawsuit, is enough to recommend avoiding this stock.

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