that is when selling Arm cpu along with an integrated gpu, the Mali. Maybe this will double the IP profit stream? While at it, quad core, octa core, and new generation cpu hope will increase the IP profits.
Arm is not vertically integrated like Apple or even Intel, but maybe thru painstaking time (a few years), the profit revenue might double, quadruple, and octuple nevertheless ?
ARM claims Mali will match Xbox 360/Playstation 3 within 18 months
ARM has come out and stated that its Mali GPU will be able to match the power of the Xbox 360 or Playstation 3 within 18 months. They said that Moore's Law was not the only way to achieve this kind of leap in processing power, according to The Inquirer. There is little doubt that this will eventually happen, but in less than 18 months? We have heard this song from ARM before. A quick Google search pulls up results from Slashgear and the Bright Side of News. There is probably more to be found, if one does further searching.
It is not a stretch, however, to say that ARM could turn out a design that packs as much power as the current-gen consoles. In 2010, Microsoft showed off its System on a Chip (SoC) for the Xbox 360. That SoC had a 45 nanometer die, while ARM could easily turn out a chip with a 28 nanometer die. What will make things interesting in the sector is Nvidia. Their current chip is the Tegra 2. The big wait is for the upcoming Kal-El chip that is due in the second half of this year. The race for mobile graphics will really heat up at that point. One has to wonder if ARM can maintain its lead in the mobile graphics sector.
Chipmaker ARM is has told the Inquirer that a new Mali GPU design due out in 18 months will be ideal for console graphics on mobiles.
While there is no doubt e doubt that Mali will be ideal there is there is no guarantee that Microsoft or Sony will be interested. Since 2009 ARM claimed that Xbox 360-level graphics to mobiles and all possible particularly with some of the new die shrinks. But soon there will be a counter attack from Nvidia which could change Arm's playing field.
Nvidia will counter with Kal-El in the second half of this year, and it could well bring something approaching console-level performance to tablets and other portables. By the time ARM pulls finger on Mali, Nvidia will be talking about Project Denver, which could well make for a killer desktop gaming chip.
The only think that will stuff up Nvidia will be a lack of games written for it. But then again, ARM will have the same problem.