INTC smartphone product is superior with respect to power consumption and battery life. .
Intel announced its new 22 nanometer manufacturing process using tri-gate three-dimensional transistor technology, and in its Q4 2012 earnings call, the company indicated it will begin delivery of the industry's first 22 nanometer tablet and smartphone SoC (Silicon-on-Chip) products to its customers in 2013. In wireless, the company is now shipping single mode LTE to its customers and plans to deliver multimode data and voice modems to its customers over the course of the next year. Intel's products are currently in seven smartphone devices across 20 countries. While seven devices is nothing to write home to mother about, it does show Intel's seriousness. Intel claims its smartphone product is comparative to ARM's (ARMH) best designs with regards to performance--and superior with respect to power consumption and battery life. .
The iPhone is in its fifth iteration, so are many of the other marquee smartphone. All have been using ARM chips so far. ARM is entrenched in smartphones. Even if Intel produces comparable technology, why would a vendor switch?