They can do that very easily.. humongous download bandwidth is lying fallow, and they already have addressable receivers. All that stands in the way is to extend Blockbuster's rental rights to satellite delivery. The FCC will approve that in a second to increase competition.
Satellite downloads are WAYYYY faster than what Netflix can do.
block streaming service to be unveiled next month per various articles looks like starz will be included they should kick major butt bad timing for nflx raising prices announcing content reduction and trying to limit streaming to 1 device concurrently ok they backed off that last 1 but customers still upset.
It depends on how much they pay and the terms. Otherwise, it will be a great strategic advantage. Regardless, if they pay a bit too much you could see a dip for a day or two, then a steady rise for longer term investors. Content is most important. Having blockbuster that comes with early release rights is the right stuff.