With over 1 Mil. subscribers if you add an additional $5.00 per subscriber for Playboy, assuming all subscribe, that's an additional 5 million per month or 60 million a year. As investors we need to keep in mind that there is two ways DISH can accrue additional rev. 1. Increase subsribers, 2. sell additional programing to existing subs. Both of which Dish is doing a great job at.
The sell-thru for Playboy is nowhere near 100%. At best, your lucky if 10% of subs purchase Playboy once during a month. Your looking at gross rev of half-million, not 5 mil. If Dish is doing everything right, how come it's headed so down?