<<Why is everyone getting excited about local channels. To get local channels you need TWO DISHES!!>>
Yes and NO. By using the fourth satellite and moving another, DISH will be able to transmit their regular channels plus "spot-beamed" local signals to ONE dish in *some* but not all markets. Few people appreciate (and fewer understand) the incredible technology DISH is employing.
I agree that it isn't worth a 2nd dish and an additional $5/month to get locals through my dish. However, I believe DISH is on the right track by offering this service. There are millions of customers that are scared off from buying DBS systems when they hear from the salesperson that they can't get the locals. Those customers who are now walking away are the one's that DISH is targeting with the locals.
I suspect the cost of offereing the locals will be greater than the revenue DISH receives ($5/month) but I believe the speciality stations will reap hugh margins to more than make up for it. My neighbor has a DISH system and can't wait to get a Korean channel for his native wife. He would happily pay $20/month for that one channel. I believe DISH is using the local channels to hook the fringe customers and will then use the 2nd dish on the roof to sell very high margin services like foreign stations and internet access.
I'm going to switch from Direct TV to DISH within the coming week. Its lower monthy price and one stop shopping (one bill vs two) is attractive to me. I paid through the nose for my Sony system and never felt like I was appreciated by Direct TV.
Being a stock owner of DISH I would rather be their customer than Direct TV's.
With the launch just a few days away, I wanted to comment on the stock prices. Please hold onto the stock even when it goes up a little bit. This is driving me crazy all the short-selling going on these days. This stock will hit 30 or 35 when dish reports within the next week or two. Be patient.