Let's see, DishNetwork averages $40/month/user; therefore, this amounts to an increase of $2.52M/month, $7.56M/quarter, $30.24M/year revenues.
I am not sure what impact Echostar IV is supposed to have, but Echostar III hasn't done much. (I assume the $12M of 'other' revenues came from Echostar III.) It's a good return on investment, but doesn't really have much of an impact on the core business of DTH.
I put my money where my mouth is: I bought more! If the stock continues to fade, I will probably continue to average down!
Go long on this one. Hurts to see any drop, but if you don't hang in there, you'll for sure miss the eventual rise. By the way, this board has been pretty quiet lately. Maybe the shorts and daytraders are giving up on this one.