TOP RANK/ Bob Arum in MACAU..saying PPV MAY BE ON cell phones in CHINA
July 30, 2013 3:52 AM
MACAU (AP) — A Chinese fighter's victory at a Macau showdown brings the world's top casino market a step closer to challenging Las Vegas for dominance of another Sin City staple: big-time boxing matches.
Macau, which long ago eclipsed Vegas as the world's top gambling city, is now looking to add to its allure by holding the kind of boxing bouts that Las Vegas is known for.
The tiny Chinese enclave is hosting a series of high-profile bouts this year featuring a pair of Asian stars: Chinese two-time Olympic gold medalist Zou Shiming and Philippine fighter Manny Pacquiao.
Zou made his professional debut in April, winning the "Fists of Gold" match at Macau's Venetian resort. He returned for a second installment of the series on Saturday night, defeating his Mexican opponent in a unanimous decision at the Cotai Arena.
Zou's rise has helped boost boxing's popularity among fans in China, where the sport was banned until the mid-1980s. Chinese fans, mostly subdued for the six preliminary "undercard" fights, rose to their feet for the main event, calling out "Jia you!" — Chinese for "Let's go!" — and stomping their feet as Zou fought a six-round flyweight match with Jesus Ortega.
Now all eyes are on the "Clash in Cotai" in November, featuring Pacquiao for the main event and Zou on the undercard. Organizers say it'll be the biggest professional boxing match ever held in China. It'll also be the first outside of the U.S. since 2006 for the Filipino superstar, who has lost his two last bouts.
Boxing's emergence in Macau is another reminder of how the global gambling industry's center of gravity has shifted to the East thanks to rising incomes in China. The former Portuguese colony, now a semiautonomous region of China, overtook the Las Vegas Strip in 2006 as the world's most lucrative gambling market. Last year it raked in $36 billion in gambling revenue, six times more than the Strip. But authorities want Macau to be known for more than gambling a
op Rank put on a Vegas-style production for the Macau fights, complete with spotlights, scantily-clad "ring girls" and announcer Michael Buffer, best known for his catchphrase, "Let's get ready to rumble!" Arum said production costs for a Macau show amount to $500,000, about the same as for bouts in Vegas.
Arum said he envisions Top Rank, which organizes 60 boxing shows a year, eventually holding four to six a year in Macau. Las Vegas, in comparison, is hosting a dozen pro bouts this year.
For Arum, the big prize in bringing boxing to China is the potential for pay per view profits that would dwarf those in the U.S.
In this July 27, 2013 photo, Argentina's Mauricio Munoz, …
In this July 27, 2013 photo, Argentina's Mauricio Munoz, left, fights against Russia's Evgeny Gradov …
Zou's fights were carried on state broadcaster CCTV. Arum had hoped to offer the Pacquiao fight on pay per view but he said lining up a deal with potential partners has been harder than expected. China's broadcasting industry is dominated by state-run broadcasters while premium cable and satellite channels have little role to play.
One idea had been to offer the November fight for $5 in China on smartphones. That's a fraction of the $50-$60 typically charged to see a live bout on cable in the U.S but the sheer numbers of potential viewers in a country with more than 1 billion people would make up the difference.
"We were hoping to do pay per view in China but we are not anywhere near ready to do it yet. That's something for next year and the year after," he said.
"Once we get that going, it could be a monster," said Arum.
Even if Chinese pay per view doesn't take off, Macau will still remain a viable boxing venue because for non-American fighters it will represent a bigger purse. They won't have to pay U.S. taxes of about 40 percent on their earnings.