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Bob Evans Farms, Inc. Message Board

  • newbobe01 newbobe01 Dec 17, 2010 4:36 PM Flag

    Cut down the menu, reduce prices

    As a long term BOBE investor, if BOBE wants to grow the signature restaurant business, they should do 2 things: cut down the size of the menu, and cut prices by 10%. Less face it, Bob Evans is the Buick of the restaurant world with a lot of silver hair as the customer base. The menu is too damned big and it confuses a lot of the older customers! Last I heard, BOBE does own Mimi's. The BOBE menus is TWICE the size of Mimi's and Mimi's has BOOZE. Second, the prices have gone too high! $10 for a Bacon Cheeseburger, fries and coleslaw? Add a drink, tax and tip and you are at $15.00. That's too high folks! That might fly at a higher end restaurant, but not at Bob Evans! Who are they kidding? If nothing else, freeze prices, but the current price structure is driving customers away. Cutting the menu would drive efficiencies that should more than cover a price reduction/freeze.

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